Zuckerberg takes Samsung into a VR future

Thousands of excited fans – or jaded journalists – pack into grandiose events to be deafened by Coldplay or U2 and hear nervous executives read from an autocue that they are “really excited” to reveal a “life-changing” innovation that looks much like last year’s model.

And yes, there was a certain amount of that at the Samsung Unpacked event in Barcelona last night. The Galaxy S7 and S7 Edge are what you would expect from the Korean company – extremely capable, state-of-the-art smartphones with excellent cameras.

But these days half a dozen manufacturers can build a device we would have thought miraculous a few years ago, so a company like Samsung has to do more.