Ghanaian – Canadian Public Relations expert, Mr. William Akoto, on Thursday the 23rd of February 2017, at a breakfast meeting organized by the Institute of Public Relations chapter of the African University College of Communications (AUCC), stated that politicians should work with efficient public relations officers to help them build strong brands to present the most appropriate image to their target audience. He said this was key in winning an election as proper PR practice will help them connect to the people.
He emphasized the need for PR officers to get acquainted with the new media platforms, as they provided interactive communication methods which are far more effective than traditional media such as press releases. He said traditional media lacked social integration, storytelling, and was time sensitive. He said in recent times, people have very short attention span, hence the need to be engaging and precise as possible. He concluded by advising the students to make their passion their profession as this was the only way to stay focused and self fulfilled.
Mr. Augustine Ammisare; a lecturer from AUCC and the Patron of IPR AUCC Chapter, applauded the efforts of the executives of the club in putting together the event. However, he stated that there was a lot more work to be done and advised the students to think outside the box and not adhere strictly to the status quo as this was the only way of unearthing revolutionary business ideas.
The President of IPR AUCC Chapter, Mr. Daniel Peprah, a level 400 communications student, informed the attendants of the forthcoming 3 day PR Series to take off in March this year which included a tour of the headquarters of telecommunications giant ‘Tigo’. He said a lot was awaiting the members this semester as the breakfast meeting was just an introduction of the main event.
Also present at the interactive meeting was Mr. Henry Nii Dottey, a representative from IPR Ghana and Mr. Benny Moore from the Department of Corporate Communications – AUCC.
Story by Jerry Wonder (Editor – Shine Publications)