The media industry is as it were very competitive.
To make an impact you need the best brains to stay afloat above your peers in the industry. It is from this backdrop that kessben media has gone in for a hat-trick winner of the best sports host in Ghana Kwabena Gyamfi known in the sports industry as Joe Laka or simply ‘Sir Joe’.
He is not coming alone but rather, he is coming with a crack team of analysts which comprises of Eugene Adu Poku aka Striker, Atta Poku and Jeffrey Asare and their appointment takes effect from September 2016.
This became necessary from management point especially with TV having being around for the past two years and seeking to dominate in the media industry.
Kessben media saw the need to acquire house hold names in the industry to augment the current staff of Kessben sports and drive Kessben Media to the highest pedestal and also position the station as the best sports station in Ghana.
They are coming to augment the internal work force and help drive the organisation to achieve its desired goals in the competitive industry.
In a meeting to formerly introduce them to the staff, Chief Executive Officer of the KESSBEN Group spoke highly of them and welcomed them to Kessben media and also asked them to work collectively in achieving the goals of the organisation.