Jekora Ventures educates traders on waste segregation

Jekora Ventures, a waste management company, has extended its awareness programme to the traders of the Novotel market at Kwame Nkrumah Circle with the aim to support the achievement of a clean Accra.

This is in line with the vision and commitment of President Nana Addo Dankwa Akufo-Addo towards making Accra the cleanest city in Africa.

The waste management company donated dustbins to the market traders to assist them in adhering to the waste segregation practice and discourage them from dumping rubbish in drains.

Madam Martha Adjoa Annan, the Innovations Manager of Jekora Ventures Limited, said the company partnered the market women to commence the implementation of waste segregation in market areas.

“This is the first of its kind in the whole country where market women will separate their waste at source,” she noted.

She said the company started the waste segregation and recycling programme in 2013 but initially enrolled it in corporate institutions and schools, adding that it was time to add market women to the programme.

‘The market centre was chosen knowing very well the important role market women play in the generation of waste especially organic waste,” Madam Annan said.

She said considering the waste characterisation by the Accra Metropolitan Assembly (AMA), it could be realised that 60 per cent of the waste was organic waste, hence the need to inform stakeholders towards adopting a holistic approach in managing waste challenges.

She said: “We see this as a good opportunity because mothers and women play very important role in the society, so if we are able to empower the women to manage their waste properly it means that they are going to transfer it to their homes”.

Madam Eunice Arku Esenam, the Environmental Health Officer for Korley Klottey Municipal Assembly, emphasised the need for people to desist from dumping refuse in gutters and keep the surroundings clean.

She urged the market women and the public to adopt and maintain good environmental practices to avert any disaster associated with poor sanitary conditions.

Madam Esenam said: “As a new assembly, we’re putting a lot of things in place to improve sanitation in Korley Klottey.”

Mr Samuel Nii Armah Turkson, the Administrative Manager of the Novotel Market Traders Association, urged government to engage more private sector operators in waste management to fast-track the clean Accra agenda.