Photo-sharing app Instagram, fresh from finalizing its acquisition by Facebook, has crossed the 100 million users mark. That’s according to Facebook founder and CEO Mark Zuckerberg.
“They’re this super-talented bunch of engineers, they just crossed 100 million users,” Zuckerberg told the audience at the TechCrunch Disrupt conference in San Francisco Tuesday. “They’re just killing it.”
Last we heard from Instagram, the service had 80 million users. That was at the end of July, which suggests that the app — now available on both iPhone and Android — is seeing upward of 10 million downloads a month.
But for Zuck, that still isn’t enough. “We want to help them grow to hundreds of millions of users,” he said, vowing that the company would not be overly integrated into the Facebook infrastructure (despite the fact that its tiny team just moved to Facebook HQ).
One clue he means what he says: his pronouns. Instagram was “they” throughout the interview rather than “we.”
How long can Instagram maintain this breakneck growth rate? Was it a good purchase on Facebook’s part? Give us your take in the comments.