HTC has announced a waterproof, wide-angled digital camera, the RE, capable of taking still photographs and videos.
The RE’s cylindrical design includes a sensor that automatically turns the device on when it is picked up and only two button controls. An app lets wirelessly connected smartphones and tablets stream the footage live and play it back later.
Experts said the device would compete with GoPro’s products, but that it compared unfavourably to them. However, HTC suggested its gadget had the potential to “change the face of mobile photography”.
The machine has an IPX7 waterproof rating, meaning it can be submerged in water to a depth of 1m (3.3ft) for up to half an hour.
An add-on case can protect it to depths of 3m for two hours, and HTC is also releasing clip-on and suction mounts to allow the RE to be attached to bicycles, cars and other kit.
Technology enthusiasts have slated it, however, saying it looked like an asthma inhaler.
HTC also unveiled an Android smartphone with 13 megapixel (MP) front and rear cameras at a New York launch event.
It recently reported net income of $21 million for its last quarter, reversing a loss from the previous year, although sales are lower.