The Chief Executive Officers (CEOs) of MTN Ghana, a telecommunications giant, and the United Bank of Africa (UBA), Ghana, Mr Ebenezer Twum Asante and Mrs Abiola Bawuah, respectively, have been crowned the Marketing Man and the Marketing Woman, respectively, for 2016.
The two were recognised for achieving excellence in their endeavours and taking their respective establishments to greater heights.
Mr Asante and Mrs Bawuah won the top prizes at the 28th annual Chartered Institute of Marketing, Ghana (CIMG) National Marketing Performance Awards held at the Banquet Hall, State House in Accra last Saturday.
The event, which was on the theme: “Cause-related marketing: A panacea for national behavioural change”, attracted corporate Ghana, captains of business and marketing professionals.
Other award winners
The Director of Marketing and Alternate Channels at Unibank, Mr Clifford Mettle, and a Client Relations Officer of the National Health Insurance Authority (NHIA), Ms Lorlonyo Nuworsu, were crowned the Marketing Practitioner and the Marketing Student for 2016, respectively.
Other award winners were Ecobank Ghana Limited, Bank of the Year; Japan Motors Trading Company Limited, Motor Firm of the Year; SIC Life, Insurance Company of the Year (Life); Star Assurance, Insurance Company of the Year (General); MTN Ghana, Telecom Company of the Year; Spearhead Network Solutions, Telecom Company of the Year (allied and support services); Goil, Petroleum Company of the Year; Multimedia Group Limited, Media Organisation of the Year, and Electromart, Retail Outlet of the Year.
The Odotobri Rural Bank was declared the Rural Bank of the Year; Bond Savings and Loans Limited, Savings and Loans Company of the Year; Izwe Ghana, Finance House of the Year; Nationwide Microfinance, Microfinance Company of the Year; Azmera, Indigenous Catering Company of the Year; Ethiopian Airlines, Airline of the Year (International); Africa World Airlines, Domestic Airline of the Year, and Wilmar Africa Limited, Manufacturing Company of the Year.
The rest are: Nestle Milo, Product of the Year; Accra Compost & Recycling Plant, Agro-based Company of the Year; Jumia, E-commerce company of the Year; Citi FM, Emerging Digital Organisation of the Year, and RMG Ghana Limited, Emerging Brand of the Year.
Citi FM’s Breakfast Show won the Radio Programme of the Year, while Seth Kwame Boateng of Multimedia and Mrs Ethel Marfo, the founder of Junior Shapers, also won special awards.
The President of the CIMG, Mr Kojo Mattah, advised marketers to focus on cause-related marketing to help address some of the challenges confronting society.
He explained that cause-related marketing was a marketing strategy in which a company connected its marketing and sales goals to a social cause.
He mentioned illegal mining, poverty, disease, child labour, filth, road accidents, among others, as some of the causes that marketers could focus on.
“The beauty of this is that while corporate organisations are doing normal marketing or sales activities, they tie them to the change factor which endears the organisations to society as responsible organisations, with the ripple effect of attracting more customers,’’ he said.
In a speech read on his behalf, the Kwahumanhene, Daasebre Akuamoah Agyepong II, who was the special guest of honour, commended the government for its determined fight against illegal mining.
“Let us all join hands with the government to ensure that this fight succeeds to bring about change to protect our environment,’’ he said.