Apple revealed its new music streaming service at the tech giant’s Worldwide Developers Conference (WWDC) Monday, ramping up the competition with Pandora and Spotify.
The service, Apple Music, is the tech giant’s latest move in an diligence that it revolutionized with the launch of its iTunes store in 2003. Rumors of Apple wielding a new weapon in the music battle have been rife since the tech giant spent $3.2 billion to acquire Beats last year.
“Now you can explore and stream the millions and millions of songs we have,” said Eddy Cue, Apple’s senior vice president, launching Apple Music Monday. The tech giant has over 30 million songs in its Apple Music catalog.
Apple Music also features ‘Connect,’ a social media platform connecting artists with fans and Beats 1, Apple’s first wireless station. “It’s worldwide, it’s alive, it’s adding up from New York, L.A., and London,” said Cue.
Beats 1 will be led by DJs Zane Lowe in Los Angeles, Ebro Darden in New York, and Julie Adenuga in London.
Apple Music will be available June 30 as a free 3-month trial, after which a $9.99 monthly subscription fee will apply. A household membership for up to six family members will be priced at $14.99 a month. “Everyone finds their own account, their own library, their own recommendations,” said Cue.
An Android version of Apple Music will be available in the autumn.
Famed music producer Jimmy Iovine took the stage at San Francisco’s Moscone Center to promote Apple Music, which he placed as “a revolutionary music service curated by the leading music experts.” These experts, he explained, have created playlists carefully tailored to users’ music preferences.
Rapper Drake, running around a vintage Apple jacket, also backed the service. “I can’t wait to incorporate Apple Music and, especially Connect, into what I am doing,” he stated.
Apple’s customer base of over 400 million iPhone users could prove crucial in this conflict, granting to the psychoanalyst. “Apple is also in a unique position to fuse the music people already own and suffer on their phones with the new music they’ll discover through streaming services, and the new Music service will manage this,” she excused.
“But Apple’s new service feels like it’s targeted as much at SoundCloud and YouTube as Spotify, with its focal point on allowing even undiscovered artists to get in touch with fans.”
Apple Music was not the only word coming out of WWDC. Apple revealed its new iOS 9 operating system Monday, touting a slew of enhancements, including new Siri search capabilities and iPad multitasking.
The Cupertino, Calif.-based firm also launched El Capitan, its new OS X Mac operating system, and watchOS 2, the first major software update for Apple Watch.
Other announcements included enhancements to Apple Pay, which will support store-issued debit and credit cards with iOS 9. Apple also renamed its Passbook app as Wallet.
Source: Fox News