Global afrobeat and Ghana’s own superstar, Nana Richard Abiona, popularly known as Fuse ODG has composed a song titled ‘Fuse Bundle Song’ for AirtelTigo’s ‘Fuse bundle’, the all-in-one product that can be used to call all networks and browse the internet with no expiry.
The Fuse Bundle Song and dance were unveiled in a Facebook Live event with staff, media, Fuse ODG from his base in London and watched by many online. The composition of the song is part of the Fuse Bundle campaign to connect customers to both the functional and emotional traits of AirtelTigo brand.
“I am very proud to be part of this campaign especially because it’s called the Fuse Bundle. WOOW what a blessing, I am excited to see this partnership grow and for us to do more projects together,” thrilled Fuse ODG said.
He disclosed that AirtelTigo is the first telecom company he has composed a song for, and this makes his love for the song that much more and memorable.
Speaking at the event, the Chief Finance Officer at AirtelTigo, Mr. Prince Acheampong, said: “Our brand promise is to make life simple for customers and the Fuse Bundle which does not expire is another example of our commitment to that promise.
“We are excited about the collaboration with Fuse ODG. His unique artistry which embodies the spirit of Ghana resonates with our brand promise. We believe that music is a medium that connects seamlessly, and our association with fuse ODG is an exciting step in that direction.”
He described Fuse ODG as an innovator, passionate creator and active influencer. He is helping young people realize their aspirations. “His talent is truly immense and without a doubt one of the biggest music exports from the shores of West Africa to the world.”
The audience were also entertained by a group of dancers lead by the renowned dancer Dancegod Lloyd with the Fuse dance. In the coming weeks, AirtelTigo will engage customers with a series of activities on the Fuse Bundle Song and dance.
AirtelTigo is a solid, dynamic and innovative brand, providing a wide range of telecommunications services, including mobile voice, data mobile financial services and business connectivity solutions. Launched in November 2017, from a merger between erstwhile Airtel and Tigo, AirtelTigo is the second-largest Mobile Network Operator in Ghana. With its core vision “A better life for our customers”, AirtelTigo transforms lives through sustainable corporate social investment initiatives. www.airteltigo.com.gh