A new study suggests that three in four iPhone owners will likely upgrade their current model to Apple’s next-generation smartphone by the end of 2013.
AYTM Research — which surveyed 3,000 U.S. consumers (22% of which are already iPhone owners) to measure the anticipation of the launch — found that 24% of current iPhone users have their sights set on upgrading to the latest version by the end of this year. Meanwhile, about 25% said they will likely upgrade in the first half of 2013 and 26% anticipate upgrading in the second half. In total, this equates to about 75% of current iPhone owners plan on getting an upgrade in the next year.
According to the study, those who are most likely to upgrade to a new iPhone skew younger in age — consumers ages 18 to 34 are 46% more likely to upgrade by the end of 2012 than those 35 and older.
The stats come one day before Apple’s big press event, where it is expected to launch its next-generation iPhone. Although the tech industry has been impatient for the news to come out of the event, only 58% of respondents said they are aware the company is about to announce a new iPhone.
The study also found that 6% of consumers who previously owned iPhones no longer own them — 81% of this group switched to a non-Apple smartphone. Meanwhile, about 40% of respondents said they live with someone who owns an iPhone.
Sending text messages is the top activity among iPhone users (25.6%), followed by making phone calls (22.3%), surfing the web (20.6%), checking email (19.1%), accessing the app store (6.1%), playing games (3.9%) and using GPS (2.4%).
In addition, consumers rated Apple tops in terms of smartphone quality (48%), followed by Samsung (27%) and HTC (10%).